Free Software, India and Masses
“The Best Things In Life Are Free...”
a famous quote that applies perfectly to the Indian Mindset.
India even in its present stage is a village dominant country. This is evident from the fact that approximately more than 70% of 1200 million Indians reside in villages and remote areas, which means that to bring any form of progress in India one has to tap into this powerful force of remote audience. This also means that if a technology appeals to them, Success of that technology is inevitable.
Consider mobile phones, which when launched in India were available for the rich and urban. Their price being be the major hitch in its mass usage, until Reliance came into this market. Their approach was different; they appealed the remote and village residence by their prices, exciting offers and wide network coverage. It was an instant hit and made a huge profit for them and rest is history.
